How to sign up for Google AdWords Grants for nonprofits


What would you do if you had access to $10,000 each month for advertising from Google?

Today we will show you all you need to access these funds and put them to work for your non profit agency.

How to sign up for Google AdWords Grants Overview

What Is Google Ad Grants?

Google’s Ad Grants Program provides not for profit agencies an opportunity to utilize chance to advertise using Google AdWords at no cost to the agency. The program awards qualified groups $10,000 each month in AdWords spend for use to advance their purpose and initiatives on

Steps to Signing Up for Google Adwords Grants

There are six steps to take when signing up for Google Adwords Grants. Successfully complete each step and your agency will soon be building greater awareness for your mission and directives.

Step one: Determine your eligibility

Companies must go through the application process and follow the program specifics.

To be eligible for Google Grants an organization must:

  • Hold current and valid charity status (for example, in the US you must have a current 501(c)(3) status)
  • Acknowledge and agree to Google Grant’s required certifications regarding how to receive and use donations obtained from the grant (we will go into more detail)
  • Have a functional website that gives adequate detail about your nonprofit

The following organizations are not eligible for Google Grants:

  • Governmental entities and organizations
  • Hospitals and medical groups
  • Schools, childcare centers, academic institutions and universities (philanthropic arms of educational organizations are eligible).

How to Sign Up for Google AdWords Grants - See if you're eligible

Staying Eligible

To maintain your eligibility for Google Ad Grants, your organization must:

  • Link your ads to one (and only one) website domain, which should be the same one that was approved in your initial application.
  • Actively manage your AdWords account by logging in once a month and making at least one change to your account every 90 days.
  • Your ads and keywords should match your organization’s programs and services.
  • Strictly commercial advertising is prohibited. If you’re promoting products or services, 100% of the proceeds must go directly to supporting your program.
  • Your ads must not link to pages that are primarily composed of links to other websites.
  • Your ads may not offer financial products (like mortgages or credit cards), nor can they request donations of cars, boats, or other property.
  • Your site can’t display Google AdSense ads or affiliate advertising links.

Ad Grantees found in violation of any of these guidelines are subject to removal from the program. For more on eligibility go here.

Step two: Apply for Google for Nonprofits

Assuming you’re eligible, you’ll need to apply for a Google for Nonprofits account.

How to Sign Up for Google AdWords Grants - join the program

You will need to certify that your agency in a nonprofit and provide your EIN.

How to Sign Up for Google AdWords Grants - membership application

Next you will need to provide your Organization information, including your web address and your mission statement.


How to Sign Up for Google AdWords Grants - membership application form

Step three: Enroll in Google Ad Grants

Choose the program that’s right for you. If you’d like to manage the details of your ad campaign yourself, choose AdWords. Or, for simple, low-maintenance campaign management, choose AdWords Express.

AdWords Express saves you time by automatically managing where and when your ads appear. Pick your audience, write three lines of text about your nonprofit, set your daily budget, and let AdWords Express do the rest.

AdWords gives you access to powerful tools to create, target, and optimize your campaigns. If you prefer to manage your campaigns yourself, this choice is probably best for you.

How to Sign Up for Google AdWords Grants - pick the option that's right for you

Step four: Create Your Account

Use the relevant account creation guide to create your AdWords or AdWords Express account.

How to Sign Up for Google AdWords Grants - Guide to creating an Ad Grants account

How to Sign Up for Google AdWords Grants - Guide to creating an account step 3 and 4

Step five: Submit your account for review

Once you’ve created your account and set up your campaign, submit your account for review and wait for the good news!

Author Melissa Monte

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